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Website and branding for a global sourcing company
St. Croix Holdings, a global sourcing and supply chain management services provider, sought a trusted partner to guide its rebranding journey and revamp its digital presence. The client aimed to launch a new website for a holding company that would serve as both a business card and a comprehensive portfolio, enhancing trustworthiness and helping to close more deals.
Client
St. Croix Holdings
Industry
Business Consulting
Platform
Website
Services Used
Product Development
Tech Stack
Webflow, Hubspot, Make.com, Dropbox, CookieYes, Figma
The Challenge
Without a centralized system and consistent product offerings, St. Croix Holdings was not able to efficiently set up for strategic growth. Key challenges included:
Building trust: The client sought to overcome trust-related concerns by demonstrating expertise, service quality guarantees, and a proven track record throughout the new website.
Absence of unified portfolio: Diverse portfolio of brands and products lacked cohesion, which hindered the ability to present a unified value proposition for clients.
The struggle of several websites: Maintaining multiple disjoint websites was cumbersome and inefficient, complicating the delivery of updates and a cohesive strategy.
Branding consistency: The lack of alignment between subsidiaries under a cohesive St. Croix Holdings identity impacted the way clients perceived the company.
Absence of unified portfolio: Diverse portfolio of brands and products lacked cohesion, which hindered the ability to present a unified value proposition for clients.
The struggle of several websites: Maintaining multiple disjoint websites was cumbersome and inefficient, complicating the delivery of updates and a cohesive strategy.
Branding consistency: The lack of alignment between subsidiaries under a cohesive St. Croix Holdings identity impacted the way clients perceived the company.
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Our Approach
Starting from the discovery phase, our team aimed to gain a profound understanding of both the client’s and market needs, challenges, and growth opportunities. This would lay the foundation for a high-performing website.
Together with our client, we identified the following project goals:
Brand differentiation: Pinpoint the client’s unique selling proposition, find ways to stand out from competitors, and highlight the company’s advantages for customers.
Unification: Design an eye-catching website that portrays all the company’s products and services in a structured and efficient way.
Conversion: Strategically build UX workflows to convert C-level leads into meetings with the sales team.
Scalability: Visualize the website roadmap and ensure smooth integration with the subsidiaries’ websites in the future.
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The Solution
We translated the client’s vision into a modern and attention-grabbing website design that ticks all the boxes for its business needs. At the end of the project, we provided the client with a full suite of deliverables supporting a revamped and unified branding:
Discovery deliverables: Competitor analysis insights, target audience profile, brand personality concept, unique value proposition, brand voice and messaging recommendations, etc.
Brand kit: Brand concept, updated logo, color schemes, typography guidelines, etc.
Website structure: A full website map with thoughtfully designed user flows.
Mobile-first web design and development: Mock-ups for all website pages with interactive UI/UX elements. ensuring seamless user experience on mobile and web devices, optimized performance for various screen sizes.
Website roadmap: Considerations for potential future website scaling, along with SEO recommendations for traffic growth.
Brand kit: Brand concept, updated logo, color schemes, typography guidelines, etc.
Website structure: A full website map with thoughtfully designed user flows.
Mobile-first web design and development: Mock-ups for all website pages with interactive UI/UX elements. ensuring seamless user experience on mobile and web devices, optimized performance for various screen sizes.
Website roadmap: Considerations for potential future website scaling, along with SEO recommendations for traffic growth.
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PROJECT HIGHLIGHTS
Brand kit: To deliver a consistent, credible brand experience that reinforces trust.
Website UX/UI design: To elevate the client’s brand with a well-structured, engaging website that integrates the brand’s story, key differentiators, and product offerings.
Lead generation workflows and automations: To A/B test effective lead generation triggers and streamline lead capturing and processing.
Website UX/UI design: To elevate the client’s brand with a well-structured, engaging website that integrates the brand’s story, key differentiators, and product offerings.
Lead generation workflows and automations: To A/B test effective lead generation triggers and streamline lead capturing and processing.
The Results
Optimized user experience: The website's appeal is evident from the average session duration of 3 minutes and 37 seconds and a low bounce rate of 23%.
Rapid performance: The website’s speed index of 3.22 seconds ensures a smooth and friction-free browsing experience, keeping potential leads engaged and satisfied.
Elevated brand recognition:The unified website and branding strengthened St. Croix Holdings' brand identity, making it more recognizable and memorable in the market.
Rapid performance: The website’s speed index of 3.22 seconds ensures a smooth and friction-free browsing experience, keeping potential leads engaged and satisfied.
Elevated brand recognition:The unified website and branding strengthened St. Croix Holdings' brand identity, making it more recognizable and memorable in the market.
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