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P2P currency exchange marketplace
PeerPe, an international P2P money transfer app, was born from a client’s real-world challenge. Driven by a vision of connecting people through borderless payments, they reached out to us needing a convenient, fast, and secure way to send money from Canada to India and other Asian countries. To do so, they required a reliable partner to help them conceptualize and build a mobile app and website from the ground up.
Client
Fire Blocks Pvt Ltd
Industry
Fintech
Platform
Mobile App (iOS and Android), Admin Panel, Website
Services Used
Discovery, UX/UI Design, Product Development
Tech Stack
Node.JS, Nest.JS, TypeScript, TypeORM, PostgreSQL, Redis, Swagger, React Native, React, MobX, AWS
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The Challenge
With a high-level set of app requirements, Fire Blocks sought a proactive partner to develop a comprehensive product vision and bring it to life.
UX/UI simplicity and consistency: Unless the complex money transfer workflows were made easy to grasp, particularly for first-time users, the app's adoption would be at risk.
Trustability and reliability: Users' initial mistrust in digital money transfer solutions had to be efficiently addressed with well-thought-out strategies to prevent scams and ensure security.
Robust app administration: A highly functional admin panel had to cover all needs required to address user complaints swiftly and efficiently, or else user satisfaction would be compromised.
Monetization concerns: Without a well-functioning automated commission accrual system in place, the app could fail to achieve sustainable revenue generation.
Trustability and reliability: Users' initial mistrust in digital money transfer solutions had to be efficiently addressed with well-thought-out strategies to prevent scams and ensure security.
Robust app administration: A highly functional admin panel had to cover all needs required to address user complaints swiftly and efficiently, or else user satisfaction would be compromised.
Monetization concerns: Without a well-functioning automated commission accrual system in place, the app could fail to achieve sustainable revenue generation.
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Our Approach
Deep-dive into the project to craft seamless user journeys and tackle P2P money transfer challenges head-on.
Working as a close-knit partner, similar to an extension of the PeerPe team, we took a hands-on approach to develop a unique, user-friendly, and secure product from the ground up. In doing so, we followed these principles:
In-depth discovery: Conducted comprehensive research on market and user needs, analyzing both competitors and successful players in the fintech, including the crypto sector.
Long-term product vision: Since all potential features and workflows were closely linked, even the MVP was designed with the full app's functionality thoroughly mapped out.
Bespoke approach: Crafted a unique, fully custom solution with no OOTB integrations that could complicate app management or compromise seamless, cohesive in-app workflows.
Client collaboration: Worked closely with the PeerPe team to refine the app concept, prioritize features, and align on the vision for the product roadmap.
In-depth discovery: Conducted comprehensive research on market and user needs, analyzing both competitors and successful players in the fintech, including the crypto sector.
Long-term product vision: Since all potential features and workflows were closely linked, even the MVP was designed with the full app's functionality thoroughly mapped out.
Bespoke approach: Crafted a unique, fully custom solution with no OOTB integrations that could complicate app management or compromise seamless, cohesive in-app workflows.
Client collaboration: Worked closely with the PeerPe team to refine the app concept, prioritize features, and align on the vision for the product roadmap.
The Solution
Within 6 months from the first meeting to the app launch, we delivered all essential components for a successful market entry.
A suite of solutions for PeerPe included:
Fully-fledged MVP: The app featuring multiple payment methods, advanced security protocols, comprehensive profile analytics, and seamless user workflows to provide a secure, intuitive, and transparent money transfer experience.
Admin panel: A dashboard for admins to manage app operations and resolve disputes swiftly with a 360-degree view of user database, activity history, chat logs, app commission settings, and more.
Website: A mobile-first, modern-looking landing page designed to clearly communicate the app’s benefits, core features, security guarantees, and getting-started steps.
App marketplace listings: Preparation and launch of the app on Apple Store and Google Play, ensuring compliance with all marketplace criteria.
Consistent branding across all channels: Adherence to PeerPe’s visual identity to strengthen brand recognition through a distinctive color palette, typography, design elements, and more.
Brand positioning guidelines: A set of marketing deliverables, including competitor research, value proposition and differentiation points, target audience profile, tone of voice and messaging guidelines, SEO considerations, and more.
Fully-fledged MVP: The app featuring multiple payment methods, advanced security protocols, comprehensive profile analytics, and seamless user workflows to provide a secure, intuitive, and transparent money transfer experience.
Admin panel: A dashboard for admins to manage app operations and resolve disputes swiftly with a 360-degree view of user database, activity history, chat logs, app commission settings, and more.
Website: A mobile-first, modern-looking landing page designed to clearly communicate the app’s benefits, core features, security guarantees, and getting-started steps.
App marketplace listings: Preparation and launch of the app on Apple Store and Google Play, ensuring compliance with all marketplace criteria.
Consistent branding across all channels: Adherence to PeerPe’s visual identity to strengthen brand recognition through a distinctive color palette, typography, design elements, and more.
Brand positioning guidelines: A set of marketing deliverables, including competitor research, value proposition and differentiation points, target audience profile, tone of voice and messaging guidelines, SEO considerations, and more.
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PROJECT HIGHLIGHTS
In-app advertiser-seller workflows — a streamlined, user-friendly money transfer process with interactive features for smooth transactions:
- Real-time alerts about transaction status;
- Built-in messaging for buyers and sellers to chat, share screenshots, and files;
- User ratings and list of followers to boost transparency and trust;
- Algorithms for automated commission deductions from each transaction based on its volume.
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PROJECT HIGHLIGHTS
Security features — a robust, user-centric approach to safeguarding transactions with essential security measures:
- KYC, SMS, and email verification during registration;
- 2-step authentication with email codes, PINs, or biometric data;
- Automated advertiser fund freeze to ensure full buyer payment;
- Issue reporting features, such as open dispute, block a user, and customer support chat.
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PROJECT HIGHLIGHTS
User profile and analytics — visually intuitive dashboards incorporating essential features to manage and analyze account activities:
- Account balance, credits top-up, withdrawal, and transaction history;
- Detailed financial data analytics including trading power, profile rating, total trades, volume, trading counterparties, etc.;
- Flexible ad customization options for advertisers such as payment limits, time constraints, additional terms, and automated replies.
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PROJECT HIGHLIGHTS
User profile and analytics — a comprehensive setup for managing diverse payment options and commission rates:
Support for numerous payment methods, from traditional banks to e-wallets;Admin-configurable commission rates for each payment method;Admin tools to monitor and manage payment method performance and user preferences.
Support for numerous payment methods, from traditional banks to e-wallets;Admin-configurable commission rates for each payment method;Admin tools to monitor and manage payment method performance and user preferences.
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PROJECT The ResultsHIGHLIGHTS
Strong user traction: Theapp proved its value and user interest, with more than 1,000 downloads and over $870,000 in transaction.
High user satisfaction: The app’s intuitiveness and smooth user experience is reflected in a 4.9 rating, highlighting positive feedback and further growth potential.
The groundwork for future growth: Regular updates and feature enhancements based on user feedback and performance metrics ensure the app is well-positioned for continued scaling.
High user satisfaction: The app’s intuitiveness and smooth user experience is reflected in a 4.9 rating, highlighting positive feedback and further growth potential.
The groundwork for future growth: Regular updates and feature enhancements based on user feedback and performance metrics ensure the app is well-positioned for continued scaling.
ONGOING MAINTENANCE AND FUTURE PLANS
The app launch was just the beginning. We’re in it for the long haul, continuously enhancing features to meet growing user demand and ensure the app evolves seamlessly. Since the launch, we’ve been rolling out updates twice a month and have exciting plans ahead with the client.
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