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Art center website
IT Monks, a product development agency, faced a challenge presented by their client: Cityscape Art Center (NDA), an exhibition gallery in Spain. Faced with an outdated website and a complicated booking process, IT Monks partnered with us to revamp Cityscapes’s website. The goal was to offer visitors an online experience that was not only reflective of the center's stature but also user-centric, modern, and efficient.
Client
Cityscape Arts Center (NDA)
Industry
Arts & Culture
Platform
Website
Services Used
Website Development
Tech Stack
React, JavaScript, Node.js, PostgreSQL, AWS
The Challenge
Cityscape Art Center, a prominent cultural center, faced challenges with its outdated digital platform, impacting user engagement and experience:
Outdated user interface: Not aligned with modern design principles and accessibility.
Booking and payment hassles: Cumbersome processes with limited modern payment options.
Complex navigation: Hindered event discovery and engagement.
Booking and payment hassles: Cumbersome processes with limited modern payment options.
Complex navigation: Hindered event discovery and engagement.
Our Approach
Digital restructuring: Led by our tech gurus and lead designer, we undertook a holistic digital overhaul.
Design revamp: Conducted user interviews to introduce an intuitive and research-based interface that resonates with the TA.
Streamlined user journey: Simplified the booking process for improved user experience and navigation.
Design revamp: Conducted user interviews to introduce an intuitive and research-based interface that resonates with the TA.
Streamlined user journey: Simplified the booking process for improved user experience and navigation.
The Solution
Fresh website design: Modern, user-centric design for an engaging online experience.
Intuitive booking & payments: Streamlined booking process and implemented checkout.com payment processing, which allows users to complete transactions via bank card, ApplePay, or GooglePay.
Revamped event navigation: An improved UX system for easier event publishing (for admins), discovery, and participation (for users).
Intuitive booking & payments: Streamlined booking process and implemented checkout.com payment processing, which allows users to complete transactions via bank card, ApplePay, or GooglePay.
Revamped event navigation: An improved UX system for easier event publishing (for admins), discovery, and participation (for users).
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The Results
Increased engagement: The revamped platform saw a 30% rise in website traffic and 23% in online bookings.
Improved booking experience: Introducing modern payment methods improved the overall booking experience and saw a 50% reduction in booking process duration.
Enhanced visitor interaction: New engagement tools resulted in increased repeat visits by 25%.
Improved booking experience: Introducing modern payment methods improved the overall booking experience and saw a 50% reduction in booking process duration.
Enhanced visitor interaction: New engagement tools resulted in increased repeat visits by 25%.
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